The Business Advisory Centres (BACs) of the Ghana Enterprises Agency (GEA) play a pivotal role in fostering the growth and development of Micro, Small, and Medium Enterprises (MSMEs) across Ghana. As part of the GEA, the BACs provide comprehensive support services to entrepreneurs and business owners, empowering them to thrive in a competitive market environment.
Key Functions and Objectives:
- Business Development Services:
- Offer guidance and assistance in business planning, management, and operations to enhance the sustainability and growth of MSMEs.
- Provide tailored advisory services to address specific challenges faced by individual businesses.
- Capacity Building and Training:
- Conduct training programs and workshops on essential business skills such as financial management, marketing, and customer service.
- Enhance the technical and managerial capabilities of entrepreneurs and their staff.
- Market Access and Linkages:
- Facilitate access to local and international markets through trade fairs, exhibitions, and business networking events.
- Create opportunities for MSMEs to connect with potential buyers, suppliers, and partners.
- Financial Advisory and Access to Finance:
- Assist businesses in preparing loan applications and business proposals to secure funding from financial institutions.
- Provide information on available financial products and services, including grants and credit facilities.
- Regulatory Compliance and Formalization:
- Guide MSMEs through the process of business registration, licensing, and compliance with regulatory requirements.
- Promote the formalization of informal businesses to enhance their legitimacy and access to support services.
- Technology and Innovation Support:
- Encourage the adoption of modern technologies and innovative practices to improve productivity and competitiveness.
- Provide training on the use of digital tools and platforms for business operations and marketing.